Introduction
Many aspiring entrepreneurs struggle to find a path that doesn’t involve years of university study. Jakub was working a grueling nine-to-five in a Norwegian warehouse, dreaming of starting his own thing but lacking a roadmap. By focusing on high-income skills, he transitioned from manual labor to a successful freelance copywriting business. Within months, he secured a $2,000 monthly retainer with a marketing agency by out-competing experienced writers through sheer volume of practice and aggressive outreach.
Founder Success Story QnA
The reason I brought you on for an interview is because I saw a 2K retainer of yours with a marketing agency so I will want to go more into depth on that a bit later but for now what is your backstory what were you doing before joining the real world?
I’m based in Norway and there’s this thing in Norway that when you finish High School you take one year off to save up money for college essentially. I worked a nine to five in a warehouse completely hated it every single day and I always wanted to start something on my own. I always wanted to have my own business but I never knew how. While I was working in this warehouse job I discovered Tate and joined Hustler’s University. Since then it’s really been the best decision of my life so far. It allowed me to actually quit the nine to five I hated so much and helped me start this career that I’ve always been dreaming of.
Why did you choose copywriting?
In high school I had this topic of marketing just in general and I always found that topic was the best. I always liked sales and marketing because I found it to be a talent of mine early on. I saw there’s this thing called copywriting and I never heard about it, I thought it was something to do with movies and music and stuff. But then I learned basically it’s creating ads, creating sales emails, and making people buy based on the written word. I got completely obsessed because it was literally the thing I wanted to do ever since high school.
Could you clarify why is going to college one of the worst ways to learn marketing?
The first semester I was in college we spent six months learning the Avatar, how to find an avatar, and business strategies. I learned that in the copywriting campus in three weeks. What university taught me in six months, I learned in three weeks which is insane. In my opinion you don’t need a degree to learn any skill like selling or marketing. I skipped every single class in University and never studied once for the exams. I just wrote based on what I knew from The Real World and I passed both of them.
What’s been your experience with the material in the Real World compared to learning online?
The constant innovation. There’s always something new added in there. If you go on YouTube and somebody tells you that you can watch their three hour long course, that’s nothing. Andrew, the copywriting professor, never stops innovating. Copywriting goes so much further than just a four hour video. You learn advanced rules the further you go and you won’t be able to find that any other place.
What about the community aspect did that benefit you in any way?
People think it’s just money but there’s something about this energy. I met a dude when I first joined and he pushed me to go to the gym because I haven’t hit the gym in two years. So one, I started making money online, and two, I started hitting the gym. I’m in the best shape of my entire life. The community in itself is very powerful for a young man looking to become successful.
How long were you putting into copywriting every day and did that evolve over time?
In the beginning it was every day because I was just learning. I worked 10 or 12 hours in my nine to five and then I would have maybe three or four hours of free time. I would spend every single minute of those hours into copywriting. Eventually I took the leap and quit my job two months early. I went from four hours of free time to 12 hours. It was pure hustle. I never took a day off. It was constant action to get that first retainer.
Do you have a story for when you got your first paycheck from copywriting?
Three days after I was finished with the basic lessons, I messaged a random business I found on Google. I said ‘hey I can increase your sales’. I hopped on a call with the owner and he told me to manage his social media advertising. I got paid $150 for three Facebook ads. After three weeks total I already made my money back.
How did the $2K monthly retainer come about?
There was a student who said his agency needed more people. The agency was swamped with proposals so they did a copywriting competition. There were 20 people from the community and 20 people from outside with more experience. I was there with only four months of experience total. I spent two whole days just writing the task they gave us and I won the competition. Now I get to learn from their mistakes and observe what they’re doing for my own gain.
How did the Wins Channel affect you?
It drove me crazy. I saw people winning 5K, 10K, or 15K. It made me uncomfortable that I couldn’t win that much knowing I could do more work but I didn’t. That drove me to more hustle and more learning every single day because I wanted to post something major in there one day.
Do you have a top three biggest lessons you’ve learned?
One, don’t be arrogant. I’ve seen people think they don’t need more help once they learn cold emails and then they realize you can’t lone wolf this. Two, use everything you can. Utilize the chats to have people look over your work. Three, have a small network or a best friend in there to trade off ideas and approaches.
What was the biggest challenge you faced when first starting out?
Staying inconsistent. After I landed that first client, I thought it was so easy that I didn’t need to practice anymore. I delivered Facebooks ads and never heard back from the guy because they were probably terrible ads. I didn’t do anything for two or three weeks because I was so confident. That experience humbled me. I realized even if I have retainers, I need to keep working and doing cold outreach.
Where do you see a future heading in let’s say six months to one year?
Moving to Poland, I already have an apartment planned out. My goal is to hit a certain income point and have at least $500,000 total in my bank account by the end of 2023. I have a whole plan for constant action.
Jakub Business Stats
Jakub transitioned from a warehouse worker to a high-earning freelancer. He currently manages a significant retainer with a marketing agency while continuing to scale his client base.
- Monthly Revenue: $2,150+ (Retainer + project work)
- Startup Cost: $50 (Membership fee)
- Service: Sales Copywriting and Facebook Ads
- Work Hours: 10-12 hours per day during the growth phase
- Focus: Marketing Agency Retainers
- Location: Moving from Norway to Poland
| Metric | Value |
|---|---|
| Main Retainer | $2,000/month |
| First Gig | $150 | 4 Months |
| Daily Learning | 4-12 Hours |
| Industry | Marketing/Freelancing |
| Investment | $50 |
Jakub Method
Jakub uses a combination of deep skill acquisition and competitive outreach to dominate the freelancing business model. His success comes from writing high-volume samples and outworking more experienced competitors.
- Complete specialized skill training (Copywriting Campus)
- Identify local businesses via Google Maps for initial outreach
- Send direct value-based messages (Offer to increase sales)
- Perform small project work to build a quick portfolio
- Apply for agency placements through networking channels
- Vigorously participate in writing competitions to prove skill
Jakub Tools
Jakub’s workflow is lean, focusing on communication and the written word to generate revenue.
- Google Maps: To find and research local business leads
- Email: Primary tool for cold outreach and client communication
- Facebook Ads Manager: To deliver work for his first paying client
- Community Chats: For peer review and networking with agencies
- Twitter/Instagram: For personal branding and industry networking
Key Notes
Success in copywriting requires a shift in mindset and a commitment to never reaching a plateau.
- Don’t be arrogant; even with clients, you must keep learning
- Lone wolfing is a mistake; use a network for feedback
- The Wins Channel creates healthy discomfort that drives action
- University marketing degrees often lag behind real-world skills
- Initial failure/ghosting is common; use it as a humbling lesson
- Quitting the 9-5 can multiply your productive hours by 3x
Get Started in Just 5 Steps
You can follow Jakub’s path by focusing on volume and skill verification.
- Study the fundamentals of sales psychology and the written word
- Set aside 4 hours daily for practice outside of your current job
- Contact 10 businesses daily offering a specific sales improvement
- Charge a low fee ($150-$200) for your first 3 projects to build proof
- Network within agency circles to secure a high-ticket monthly retainer
Conclusion
Jakub’s transition from a warehouse worker to a $2,000/month copywriter highlights the speed at which modern skills can be monetized. He moved from learning the basics to winning agency competitions in just four months. By utilizing a community for feedback and maintaining a relentless work ethic, he turned a $50 investment into a location-independent career. His story serves as a blueprint for anyone looking to replace their income through specialized freelance services.