Introduction
Meet Sam, a 19-year-old entrepreneur from the West Coast of Australia who has cracked the code to making money online. In this interview, Sam shares his exact copywriting business strategy that took him from being a student with no experience to earning $9,500 in a single month. He discusses his journey through The Real World campus, how he overcame the fear of outreach, and his plans to scale his agency to $250,000 a month.
Founder Success Story QnA
Could you please give an introduction about yourself?
I’m Sam. I’ve been in the real world for about a year and a half now. I just finished school and started working on my agency full-time a few months ago.
How old are you?
19. I just turned 19 actually a week ago.
What brought you to the real world? What made you decide to join?
Originally before I joined, I started training in the gym to build a little bit of discipline and started reading books to build that mindset. After I built that baseline and got the basics down, I found myself wondering what’s next. I would wake up early, go to the gym, and then in the afternoon, I had all this time. I was thinking, what am I going to do to improve? Before that, I had been watching Andrew Tate’s videos and following along, so that was just the natural next step to improve the financial realm.
What campus did you get into when you joined the real world?
I think probably what a lot of people do as well at the start. I didn’t really commit; I was bouncing around between a few campuses trying to figure out what I wanted to do and what was going to make me the most money the quickest. Eventually, I settled in the copywriting campus and I’ve stuck with that ever since.
I’m guessing you didn’t know anything about copywriting before joining the campus?
Yeah, the only thing I’d seen was at the bottom of websites where it says copyright plagiarism. That’s all I’d heard. So yes, same with me before I found out about copywriting from The Real World.
How has the journey been like for actually learning this skill?
Starting out, it was all very new; I’d never heard of copywriting before. Again, probably like a lot of people, I joined The Real World and instead of just watching the videos and getting through as many as I could, I wasn’t really taking it all in. I wrote notes every now and then but never really sort of implementing it. So for probably the first six months, I was just watching through the videos taking notes. After that, I started thinking about how I was going to make money from this, started actually applying the lessons and going through the steps to get my first win. From there, it’s just been watching the videos, taking notes, implementing what Andrew is teaching, and daily improvement—analyzing copy every day at the moment. Obviously, I do client work as well.
How did you land your first client?
Actually, in the copywriting campus, Andrew teaches the warm outreach method. Probably like a lot of beginners, I didn’t want to do that. It’s a bit scary to talk to family and friends telling them you’re doing this online course and learning this skill. So I skipped that and went straight to cold outreach. As you can imagine, I didn’t have any success there. Then actually, one of my brother’s writing coaches got in contact with him, and I built a website for him. That’s how it all kicked off.
Has that been the only client you’ve worked with so far, or have you landed more since?
Yeah, the first client, and then there was about six months before I worked with another one. Then sort of maybe a month between the next one. Then for another six months, I had maybe two or three max. Then in the last two months since I fully committed, I actually couldn’t tell you how many clients I’ve got. I’d have to count them, but I think it’s 10 to 15 around that range.
So what’s the difference? How come you had dry streaks of six months at a time without clients and now you have around 10?
I think at the start, it was just sort of a novelty. It’s just this online course, you’ve got videos you can watch, it’s fun to think that you’re trying to make money online. For the first bit, I was just watching the videos, enjoying learning this online course, and dreaming about making money online. At the time, I was still at school and working part-time, so I was focused on those. I never really committed to it and sat down and said, “Alright, I’ve got to make money online, this is it.” Then probably six to eight months ago, I quit my part-time job, so this had to be my main income stream. But then again, I was still at school, so I was half focusing on school and doing this a little bit in the afternoons—again, not fully committed. Now I’m finished school, no job, so it forces you to commit to it.
How has the service you’ve been providing and the pricing for that service evolved over time?
Like a lot of beginners, I’ve probably made all the beginning mistakes there are. At the start, you’re trying to get as many clients as you want, so you do anything to get a client. I was underpricing myself, charging the bare minimum just to try and get a client. At one stage, I was charging $250 a month for Facebook ads. Now I’m charging $1,000 minimum. As you get better at the skill, more confident, get more clients, and you’re not relying on one specific one, you build that confidence and you can charge more. It just sort of gradually progresses as you see what other people are charging and what your service can actually do.
With all the clients you’re working with now, what are you averaging in income monthly?
At the moment, I couldn’t give an average figure because it’s growing quite exponentially, which is obviously good. Last month was around $6,500, and this month we’re already at $9,500. So I’d say $10,000 minimum.
If you were to not have joined the real world, what plans did you have and where was your life heading?
I always sort of had the idea I wanted to be in business. Before I joined The Real World, I started to knuckle down, get my life in order, go to the gym, and all of that. From there, I was always going to be a real estate agent or even go to university and be something like an engineer—just a very typical career path. I was always a good student in school and got pretty good grades, so uni was obviously the next logical step. If I didn’t join The Real World, I probably would have ended up going to uni, being an engineer or a real estate agent.
How different is your average day now compared to before you joined the real world?
Obviously, I was at school before I joined The Real World, so it was wake up, go to school, come home, school work. That was pretty much it for the past two years. Now, I wake up whenever I want, pretty much do whatever I want. Usually, I wake up, go to the gym, work, and pretty much work all day. I might go out for lunch or choose my own schedule, which is pretty good.
What are your parents saying about you earning 10K a month at 19?
As all parents are, when you quit your part-time job and you’ve got no guaranteed income coming in, they’re a bit stressed. I was always getting good grades at school, so they wanted to see me go off to uni and get a successful career from that. No one else in the family has ever done anything in the online space, so it was a bit of a first. They were skeptical and worried if I was going to make enough money to get by. But now obviously I’ve got that money coming in, making more than my mom and probably my dad soon, maybe this month even. So the proof is there, and they can’t really argue with it now.
What plans do you have for the future?
Short term, definitely scale the agency I’m working on at the moment—probably to around $30,000 a month with this current business model. Then I’m looking to expand into AI and scale it from there. The goal is reaching $250,000 a month by the end of next year or the year after. This year, I also plan to invest a lot in crypto. Then next year, really focus on AI, build the agency from there, and once I get to that $250,000 a month, start looking into different business models like e-commerce or coaching.
For your plan to get to 250k, are you looking into outsourcing or team members?
Yes, definitely. I’m outsourcing a lot of the work already. I’m trying to free up as much of my time as I can so I can scale the business instead of being stuck in fulfillment. I want to scale that on a bigger level to get to the $250,000 a month.
Are you just doing cold outreach for new clients, or using testimonials?
At the moment, it’s just cold outreach. Probably in the near future, within the next couple of weeks, I’ll look into building a website and getting testimonials from current clients so I can build it that way. Then in the future, the next few months or so, I’m looking to run paid ads so I can automate the outreach process and scale that way.
What advice would you give to someone starting out with copywriting who is unmotivated?
I was there. There was a period of time I was scrolling through the wins channel thinking, “Is this even possible? Everyone’s doing this, how am I going to make money?” But I just kept trying, even sometimes doing the bare minimum. It just takes sort of one what they call an inflection point in the copywriting campus to get to that next level where you see everything with a whole different outlook. Once you get to that first step, everything just seems to be that much easier. You’ve got a different outlook and you can see it’s actually possible.
What advice would you have for people unsure about joining the real world because they fear being scammed?
I had the same thoughts. The Real World was the first online course that I bought. I always grew up around people saying, “Be aware of scams, don’t pay anyone on the internet.” But it’s like $50 US, or $75-80 bucks in Australia. If you can’t afford to risk that—even though it’s obviously not a scam—then I don’t think you’re really serious about making money online or taking that next step.
Sam Business Stats
Sam has managed to scale his copywriting business significantly in a short period. Starting with just a single client, he now manages 10 to 15 clients and is rapidly increasing his monthly income through his effective copywriting business strategy.
- Current Monthly Revenue: $9,500
- Previous Monthly Revenue: $6,500
- Active Clients: 10-15
- Minimum Project Price: $1,000
- Location: West Coast, Australia
| Metric | Value |
|---|---|
| Age | 19 Years Old |
| Business Type | Copywriting Agency |
| Startup Cost | ~$50 (Course Fee) |
| Time to Profit | ~6 Months |
| Outreach Method | Cold Email & Networking |
Sam Method
Sam’s success wasn’t overnight; it involved a shift from passive learning to active application and commitment. Here is how he implemented his copywriting business strategy:
- Skill Acquisition: Spent the first 6 months watching videos and taking notes to learn the basics.
- First Client: Secured initial work by building a website for a connection (warm network).
- Overcoming Fear: Moved past the fear of cold outreach to scale client acquisition.
- Commitment Shift: Quit part-time job and finished school to focus entirely on the business.
- Pricing Strategy: Gradually increased rates from $250/month to $1,000+ minimum as confidence grew.
- Scaling: Currently outsourcing fulfillment to focus on growth and acquiring new clients.
Sam Tools
To run his efficient copywriting agency, Sam utilizes a specific set of tools and platforms learned through The Real World and his own research.
- The Real World Campus: Primary source of education and copywriting business strategy.
- Cold Outreach Platforms: Used for finding and contacting potential clients daily.
- Website Builder: Used to create landing pages and sites for clients.
- Copy Analysis Resources: Used for daily practice and improving copywriting skills.
- Facebook Ads Manager: A service offered to clients to help manage their ad spend.
Key Notes
Sam’s journey highlights several critical factors for success in the freelance and agency space.
- Consistency is key; even doing the bare minimum keeps you moving forward.
- An inflection point occurs when you finally commit fully to the process.
- Scaling requires outsourcing work to free up time for business development.
- Starting with low prices is acceptable to gain initial experience and testimonials.
- Transitioning from a student mindset to a business owner mindset is crucial for growth.
Get Started in Just 5 Steps
You can replicate Sam’s success by following this simplified copywriting business strategy roadmap.
- Learn the Skill: dedicate a few months to learning copywriting fundamentals through a course.
- Practice Daily: Analyze existing copy and write daily to improve your technique.
- Start Outreach: Begin with warm outreach to your network, then move to cold emails.
- Secure First Client: Offer a competitive price to land your first client and build a portfolio.
- Scale and Outsource: Increase your rates as you gain confidence and hire help to manage the workload.
Conclusion
Sam’s story proves that age and experience are not barriers to entry in the online business world. By leveraging a solid copywriting business strategy, maintaining discipline, and scaling smartly, he has achieved financial freedom at just 19 years old. Whether you are a student or looking for a career change, his journey offers a blueprint for building a profitable agency.