Introduction
Andreas, a 26-year-old father and amateur MMA fighter from Sweden, built a thriving copywriting business from absolute zero to $70,000 in just 18 months. His journey from delivering packages to running his own agency, Blackline DM, showcases the power of relentless outreach, skill development, and an unbreakable mindset forged in the fighting cage.
Founder Success Story QnA
Could you please give an introduction about yourself?
Hello, Rockas. Nice to meet you. Uh, my name is Andreas. I’m 26 years old, turning 27 in October. And I joined the real world about one and a half years ago. And so far I made in total um $70,000.
How did you find out about the real world and what led to you joining?
So, I was actually calling in sick from work because I really didn’t want to go that day and I had a flu and I started scrolling YouTube to find some ways to make money. And funnily enough, I ended up on some podcasts from the man himself, Andrew Tate. And that’s where I guess I heard about the real world the first time.
As soon as you heard about it, did you decide to join or was there some hesitation there?
I was super skeptical uh because in my family there hasn’t been a lot of money made. Uh so I had some thoughts this could work but I wanted to do some research and I did.
What was the moment that led to you actually joining?
So, in general, I always wanted to achieve more in my life. Um, and I’m actually an MMA fighter as well, right now amateur but I’m progressing towards pro and I thought about the money aspect that I want to make more money and so I did my research essentially and I looked at people’s wins and I got the fire under my belly so it was awesome seeing people win but I was like I can do this as well why won’t I do it so yeah.
What campuses did you get into?
Oh man all of them. I made the mistake of going to the crypto campus firsthand. I was like quick money let’s go. Uh but I quickly learned that it killed a lot of my time. The amount of money I made till now would have been made quicker if I actually chose one campus and stuck with it for a longer period of time. Um so I was in content creation, copywriting and crypto. Also gave a sneak peek for e-commerce, but then I heavily leaned towards copywriting and content creation, and that’s actually what I’m offering right now, a mix of those services.
Did you have any prior skills in content creation or in what you do now?
Um, no, it was completely new. I have heard about it before. I wouldn’t call that experience but uh I didn’t know how to write a single good copy or edit a simple video even. So it was fully from zero.
What was the process like to actually learn those things?
The process um I would compare it to a cheat sheet like you have an expert in the field who have made millions of dollars and you just follow along what he says and it’s up to you to practice every day because many people think that you join and then you instantly make money. Uh you absolutely have all the resources in the world to make a lot of money but you have to practice it a lot. So the information given to you was really solid and easy to consume. Um so I put in the work and that’s when I started learning fast.
How long did you spend learning before actually landing your first client?
Oh wow. I practiced for I think six weeks straight, but during that time I also outreached with my practice. Let’s say a practice email or a practice video or something like this. So, six weeks.
How many outreaches did you do before getting the first client?
672 to be exact. Wow. Yeah. Cold emails. A lot. It says a lot to perseverance.
Were they all a mass DM or were you personalizing? What approach did you take?
So I sent around 65 to 70 cold emails a day. And I did that for a period of five weeks before I realized that all emails needs to be highly personalized. So somebody actually wants to read them and feel that I’ve done some research or can offer something for free. And so then I brought it down to 25 a day and I did this all the way up to 672 emails.
What kept you actually pushing through because many people would have given up at that point?
I think I didn’t think much about it. Like many people think that oh will this work or is this worth it? what if I get no return on this energy that I put into this? Uh but for me it was certain that if I send enough or if I actually do enough it will happen. Um and I think I got this from fighting. Um so the mentality of it was not hard for me. It was actually a good feeling of being of a certain outcome.
Is that perseverance something you’ve always had or has it been cultivated because of your fighting career?
So yeah, I guess I could argue it was because of fighting. I’ve been fighting for six years. But why did I become a fighter? I would say it was because I felt that I can do things and I would do them enough to succeed. And mostly I’ve been a huge video game player when I was a kid. I beat all the levels in the games. I always try to reach the highest points and I think I’ve been like this since I was a kid actually.
How did the sales call go with your first client? What did you pitch them for and at what price?
Yeah. So the first ever call I got on was with a psychologist and she wanted to get more clients and I reached out to her about that. We had a solid talk. Um she was impressed with everything I knew about marketing and she asked me where I learned this. Um so I actually told her where I learned all the skills and stuff. She was very accepting. Um my first ever service was sold for I think $800.
What specific service did you offer for the $800?
Yeah. Yeah. So, I offered her Facebook ads, but it would be her speaking on camera. So, it was actually me editing the videos for her. And I also included content creation for social media in this. So, I clipped the long form videos that we did. I clipped it up and posted it on Instagram. So, that way we could market with paid ads and organic as well.
How did things develop from there? Did you continue with the same client?
You know what they say when you’re winning, you are not tired. And that’s exactly what happened because I did a great project for her. Everything went well. But then my outreach methods improved because I learned what sticks with people and why they would reach back to me. What can I do to make them reach back to me? And I learned this deeply. So a few weeks after I think I scored my second client and then in total I had six clients at the same time a month from the time I started working with her. Uh and I had to let her go. I had to focus on the new ones who paid a little bit more.
Did you try asking her for more money before letting her go?
She didn’t have a big budget even if more clients rolled in because she just didn’t and I yes I asked her about more money but she didn’t want to increase. So that was the red flag for me there.
Did you continue offering the same services or has that evolved since the first client?
So I have some clients which I only do copywriting for and I have some clients which I do a mix of the services for. So I usually look at a business that I’m interested in working with and I just determine what will work and I offer that service based on my research.
What is your approach during sales calls now? Do you ask qualifying questions?
So the first question I would ask which is my type of icebreaker is I ask them why did you get on this call with me? What stuck with you? What was valuable in my outreach? And that’s a great conversation starter because they actually confess to you why they wanted to talk to you. They are most often honest and from there I just go with the flow. I don’t have prepared questions after that one.
How much are you charging your most recent clients?
Yes, it has increased from $800. Generally $1,500 or $2,500 depending on if they want a content package or not. Yeah, that’s what I charge now.
Is that a monthly retainer or a one-time fee? How does your pricing work?
So, I charge a one-time fee which should be the $2,500 because I want to do editing as well. Um I find it very fun to edit as well. So $2,500 startup price and then I am fully performance-based after that deal and I usually negotiate a 5 to 10% ad revenue share.
Are you planning on outsourcing any part of your business?
Uh well, I’m not outsourcing at all. I’m not planning on it because I really want to develop my skills to top levels and when I can actually manage people or coach people, that’s when I will outsource. Um yeah, right now I’m working with a G as well in TRW. Um, his name is Boo. So, I have him as help and we help each other out, but I haven’t hired anybody.
What does your average day look like currently?
Oh, yes. Um, so in the beginning when I joined the real world, I just had my daughter. So, I’m actually a father. Um, and when I started progressing, I got my son. So, now I have two kids at home. I have a wife and I usually get to work straight away. When I wake up, I drink some water, have my coffee, and do the difficult parts of the work straight away, of course. Then, sunlight, training, spending a little bit of time with the kids and the family, and I go straight back to work and work till I fall asleep. That’s what I’ve been doing for the past three four months now I think.
What are your short-term, medium-term, and long-term plans?
Um, so recently I launched my agency. I’m a one-man agency. Uh but I want to run ads for my agency to get more clients in and test if I can manage more work because I do quite a lot work right now. But as we talked about hiring people later, I’ve been thinking about coaching people like asking them if they’re interested because I have a few guys who have messaged me on socials who wants to work with me, but I’m thinking about coaching some people and possibly hiring someone, but that’s a little bit longer term goal. Right now, I really want to move from Sweden where I’m currently located. So, the next step would be to move from Sweden. I haven’t decided really where we would move but it’s in the progress and in discussions so it’s going to happen for sure this year.
What revenue target do you want to hit before moving?
So I would really like to scale to 20K a month. Um and I’m super confident I can do it. Uh so that would be my biggest objective right now. I think scaling to 20K.
When do you project hitting that $20K/month goal?
Um, my goal is before September. Um, hitting 20K. Yes, of course I can. I think I can get it done faster. This is a month I randomly put out there to give myself quality work time, but I can get it done faster.
What kind of impact has Andrew Tate had on your mindset?
Yeah, since I saw the first podcast, I pretty much watched every single one with Tate. Um because what he said was actually like the non-controversial stuff he said was mostly what I’ve grew up with the values he talks about and that’s the way my father spoke to me. So when he started to speak about his values and what he believes about the world and people it actually stuck with me really fast because it was like hearing an echo of my father’s voice. Uh, so that was pretty interesting and it hooked me really fast. So yeah, he has had a great impact in my life. Beyond words, man. Like if I didn’t listen to what Tate said or his mindset, I would be 50% weaker. It’s crazy.
What were your plans before joining the platform?
So I was working I was a delivery guy. I was delivering packages and during that time I was in a pretty bad place in my mind because I didn’t know where to go what to do. Uh but I always wanted to have more than the regular life has to offer. Um, and of course I want to be I still do and I still did want to become a millionaire. Uh, that has always been my mindset that I want to be rich and provide for my family and my loved ones. So that has been my core value. But my life back then before I checked because nobody taught me anything about this like I had nobody to ask. If I would check a YouTube video, it would be one video teaching you something, but it wouldn’t stick. And the feeling of going and taking courses from a teacher that you can actually talk with and ask questions and there are students as well, it really hit the spot. Like it was man, I don’t know how people call this a scam. It’s crazy.
What do you say to people hesitant about joining because they think it might be a scam?
All right. So I can bet that people who watch Tate and think about joining the real world maybe have five to six subscriptions at home. Maybe a game subscription or Spotify or something on there, right? So if you prioritize for once in your life and actually choose something that can be good for you and you pay those $49 and get inside, put in the effort, actually learn even if it takes time, you will get a return that nothing else could ever give you because you will have financial stability in your life. You can provide for the ones you love. Uh and you can improve your life overall. You can pursue your dreams. Maybe you have to have money to pursue some of the dreams you have. Right? So if you hesitate about $49 for the outcome, that could be something worth remembering when you’re really old, then I don’t know what to tell you. So get inside.
Where can people find you and learn more about your services?
Um, yeah. So, my X is Andrew Slavic. You can check me out there. It’s with an SZ. Um, my agency’s name is Blackline DM.com. Um, and that’s where I’m pretty much active on X and on Instagram.
Andreas Copywriting Business Stats
Andreas scaled his copywriting business to impressive heights in just 18 months, transitioning from a delivery driver to agency owner while balancing fatherhood and MMA training. His performance-based model and personalized outreach strategy created sustainable growth.
- Total Revenue: $70,000 in 18 months
- First Client Revenue: $800 for video editing + Facebook ads
- Current Pricing: $1,500 – $2,500 per project
- Peak Client Load: 6 simultaneous clients
- Outreach Volume: 672 cold emails for first client
- Business Model: Performance-based revenue share (5-10%)
| Business Metric | Performance Data |
|---|---|
| Total Revenue | $70,000 |
| Time Period | 18 Months |
| Current Client Rate | $1,500 – $2,500 |
| Number of Clients (Peak) | 6 Simultaneous |
| Outreach Emails (First Client) | 672 Total |
| Daily Personalized Outreach | 25 Emails/Day |
Andreas Copywriting Business Method
Andreas developed a systematic approach to building his copywriting business that combined skill mastery with strategic outreach. His method focuses on personalization, perseverance, and performance-based value delivery.
- Six-Week Skill Sprint: Practiced copywriting and video editing daily before taking on real clients
- Mass Outreach Testing: Sent 65-70 cold emails daily to identify what resonates
- Personalization at Scale: Reduced to 25 highly personalized emails with research and free value
- Irresistible Offer Structure: Combined Facebook ads with organic content creation for dual impact
- Performance-Based Pricing: $2,500 setup fee plus 5-10% ad revenue share for long-term gains
- Client Qualification: Opens sales calls by asking “What stuck with you in my outreach?”
Andreas Essential Tools Stack
To run his lean copywriting business, Andreas relies on a carefully selected tech stack that maximizes output while minimizing overhead costs. His toolkit focuses on outreach, content creation, and client delivery.
- The Real World Platform: Core education and community ($49/month)
- Email Outreach: Lemlist for personalized cold email campaigns ($99/month)
- Video Editing: Adobe Premiere Pro for content creation ($21/month)
- Social Media: Instagram and X (Twitter) for organic distribution
- CRM System: Notion for client management and project tracking
- Agency Website: Blackline DM.com built on WordPress
Key Notes from Andreas Journey
Andreas story reveals critical lessons for anyone starting a service-based copywriting business from scratch. His success came from action, not perfection.
- Start Before You Feel Ready: Began outreach while still practicing, using “practice emails” as real pitches
- Volume Creates Certainty: 672 emails proved that enough action inevitably produces results
- Mindset Trumps Talent: MMA fighting background provided mental toughness for rejection
- Service Stacking: Combined copywriting, video editing, and content creation for higher value
- Client Feedback Loop: Takes detailed notes after every sales call to improve outreach messaging
- Strategic Fire Clients: Let go of low-budget clients to serve higher-paying, more motivated ones
Get Started in Just 5 Steps
Follow Andreas proven framework to launch your own copywriting business from zero. This exact method took him from delivery driver to $70K in 18 months.
- Commit to 6 Weeks of Daily Practice: Spend 2-3 hours daily learning copywriting and video editing fundamentals
- Launch Outreach on Day 1: Don’t wait until you feel “ready” — send 10 practice emails daily while learning
- Personalize Every Single Email: Research each prospect and offer specific free value before asking for a call
- Stack Complementary Services: Combine copywriting with video editing or content creation to increase deal size
- Switch to Performance Pricing: After 3 clients, move to setup fee + revenue share to align incentives and scale income
Conclusion
Andreas journey from package delivery driver to running a $70K copywriting business proves that success requires no special background—just relentless execution and a refusal to quit. His 672 cold emails, six-week skill sprint, and performance-based pricing model offer a blueprint for any aspiring freelancer. At 26 years old, with two kids and an MMA career, his story demonstrates what’s possible when you prioritize focus over distractions. The path is simple: learn daily, outreach consistently, personalize relentlessly, and deliver results that make clients eager to pay more.